onmaas is designed to improve and simplify social media communication between corporations, advisors, clients and prospects. Within onmaas there are two account types; one for content creators and the other for content distributors.
Content creator accounts are set up for corporations, agencies, institutions and marketing departments who wish to build and create social media messages for information streams in onmaas. Streams can be organized by topic and can be private (invite only) or public streams that any onmaas user can use for posting.
Content distributor accounts are used by advisors, agents and/or brokers. These account types can easily select messages from a variety of news streams and publish through their social network of choice (ie: Facebook, Twitter or LinkedIn) through using a single dashboard. Content distributors have the option to publish immediately or schedule a specific time and date that they’d want like the message to be posted. Another helpful feature is that content distributors can subscribe to a stream and if they are feel confident that the stream of information is from a trusted source (ie: a corporation that they work closely with or a news source) they can allow set an “automated subscription”; that this will automatically send out messages when they become available. But have no fear though; by default, all messages from streams will are set to be manually approved in a draft folder before being sent out distributed.
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This onmaaas presentation is for Insurance Companies and the Financial Services Industry who are interested in improving their social media communication. Insurance Agents and Financial Advisors can drastically improve their communication and business prospects by utilizing social networks. Most people in the industry use Facebook, Twitter and Linkedin to stay in touch with those people who are important to them, onmaas allows users to easily send to many social networks through one single dashboard as well as tracking analytics to measure frequency and engagement.
The 5-3-2 rule helps to build trust with your audience and establish relationships with other professionals online. The onmaas system is able to assist with rules 5 and 3, by helping to provide content streams that users can subscribe to and either drafted for approval or scheduled to go out automatically. Being able to share valuable, relevant information with the people in your network is one of the most beneficial elements of social media.
At onmaas we use Gist and recommend their software to help organize your contacts into one place.
The video below shows you how to create a new message using onmaas. We also show you how to schedule the message to be delivered, how to publish the message and reviewing the stats after the message has been sent.
Professional Insurance Agents, who want to promote the products they offer, rely heavily on the marketing material created by an Insurance Companies Marketing department. Brochures, presentations, websites, news articles etc. have all been the status quo for many years. With social media coming on strong in the last few years, we now see a level of connectivity and access to information that was not available in the past.
Agents wanting to use a website, blog, twitter, LinkedIn, Facebook etc. often find it very time consuming and difficult to keep up to date for long periods of time. If only there was a way to centralize the information from several Insurance companies, select what material is suitable for the Agents clients and post to many social networks all in one system.
The concept that drives onmaas is the ability to centralize information streams from Insurance companies, which Agents can select and distribute to different social networks through one platform. One of the biggest benefit of having the message come from the Agent versus from the Insurance company directly is that because of the relationship between the Agent and client/prospect, the message is read as a personal message versus a corporate one and the effectiveness and authenticity increases.
How onmaas works:
1. Insurance companies create marketing material designed for social media that can be sent directly to Agents through onmaas.
2. Agents subscribe to information streams from insurance companies.
3. Agents review, select and schedule what information streams they want to distribute and the social network of choice (ex. twitter, facebook, linkedin).
4. Clients and prospects see the information from the Agent and can contact them to get additional information, interact or engage in a conversation regarding the topic and/or pass along to others who may be interested in the information.
5. Insurance companies and Agents are given measurable feedback (analytics).
“I’ve been using Onmaas since it launched and it’s perfect for controlling my social media across multiple platforms. Having content provided & ability to schedule posts has increased my followers and I’ve connected with new clients.”