onmaas is designed to improve and simplify social media communication between corporations, advisors, clients and prospects. Within onmaas there are two account types; one for content creators and the other for content distributors.
Content creator accounts are set up for corporations, agencies, institutions and marketing departments who wish to build and create social media messages for information streams in onmaas. Streams can be organized by topic and can be private (invite only) or public streams that any onmaas user can use for posting.
Content distributor accounts are used by advisors, agents and/or brokers. These account types can easily select messages from a variety of news streams and publish through their social network of choice (ie: Facebook, Twitter or LinkedIn) through using a single dashboard. Content distributors have the option to publish immediately or schedule a specific time and date that they’d want like the message to be posted. Another helpful feature is that content distributors can subscribe to a stream and if they are feel confident that the stream of information is from a trusted source (ie: a corporation that they work closely with or a news source) they can allow set an “automated subscription”; that this will automatically send out messages when they become available. But have no fear though; by default, all messages from streams will are set to be manually approved in a draft folder before being sent out distributed.
If you have any questions or would like to request a demo, please email us at info@onmaas.com
This onmaaas presentation is for Insurance Companies and the Financial Services Industry who are interested in improving their social media communication. Insurance Agents and Financial Advisors can drastically improve their communication and business prospects by utilizing social networks. Most people in the industry use Facebook, Twitter and Linkedin to stay in touch with those people who are important to them, onmaas allows users to easily send to many social networks through one single dashboard as well as tracking analytics to measure frequency and engagement.
TA McCann the CEO from Gist.com has shared a very simple rule of thumb that is a valuable insight when it comes to the frequency of social media content. Out of 10 Tweets or Facebook/LinkedIn updates:
- Five should be content from others, relevant to your audience and your industry
- Three should be content from you, relevant to your audience (and not directly selling your products)
- Two should be personal, something non-work related to help humanize yourself and/or your brand
Click on the link below and fast forward to 0:32:40 – 0:33:55 to listen and learn more about these valuable tips.
The 5-3-2 rule helps to build trust with your audience and establish relationships with other professionals online. The onmaas system is able to assist with rules 5 and 3, by helping to provide content streams that users can subscribe to and either drafted for approval or scheduled to go out automatically. Being able to share valuable, relevant information with the people in your network is one of the most beneficial elements of social media.
P.S.
At onmaas we use Gist and recommend their software to help organize your contacts into one place.
The video below shows you how to create a new message using onmaas. We also show you how to schedule the message to be delivered, how to publish the message and reviewing the stats after the message has been sent.
Professional Insurance Agents, who want to promote the products they offer, rely heavily on the marketing material created by an Insurance Companies Marketing department. Brochures, presentations, websites, news articles etc. have all been the status quo for many years. With social media coming on strong in the last few years, we now see a level of connectivity and access to information that was not available in the past.
Agents wanting to use a website, blog, twitter, LinkedIn, Facebook etc. often find it very time consuming and difficult to keep up to date for long periods of time. If only there was a way to centralize the information from several Insurance companies, select what material is suitable for the Agents clients and post to many social networks all in one system.
The concept that drives onmaas is the ability to centralize information streams from Insurance companies, which Agents can select and distribute to different social networks through one platform. One of the biggest benefit of having the message come from the Agent versus from the Insurance company directly is that because of the relationship between the Agent and client/prospect, the message is read as a personal message versus a corporate one and the effectiveness and authenticity increases.
How onmaas works:
1. Insurance companies create marketing material designed for social media that can be sent directly to Agents through onmaas.
2. Agents subscribe to information streams from insurance companies.
3. Agents review, select and schedule what information streams they want to distribute and the social network of choice (ex. twitter, facebook, linkedin).
4. Clients and prospects see the information from the Agent and can contact them to get additional information, interact or engage in a conversation regarding the topic and/or pass along to others who may be interested in the information.
5. Insurance companies and Agents are given measurable feedback (analytics).
My name is Sergey and I am a co-founder of onmaas and a professional insurance broker. It took me almost a full year of experimenting with social media in my insurance practice before I could clearly define my expectations. My business is evolving and changing as I become more and more advanced in using social media. Right now I am a novice in this field and would like to share my knowledge and experience with you and other beginners, hoping it will help you in your practice.
1. Social Media will never replace conventional prospecting.
There is an assuming nature in the insurance business: it is all about trust. Nothing can replace face-to-face conversations and years of establishing trust in a relationship. My most valuable discovery is that Social Media is not replacing relationship building – it just helps me communicate with more people, much more effectively.
2. Social Media is a very efficient form of advertising.
Social media gives me a tool that allows me to broadcast or target my message to a specific audience. I can filter by age, geography or a multitude of other criteria and do it in a way that no other outlet can. For example: I run a Facebook ad campaign with a monthly budget of as little as $30 targeting: only friends of those who already like my Facebook page, located in Canada and are between ages 25 and 55. There is no other media type that I have found that can do this kind of targeted advertising (read: radio, newspaper, billboard etc.)
3. Your prospects will research you. What do they find?
Here is an interesting scenario: you just met a new prospect, gave them your business card, had an initial discussion and now it is all about a second meeting. What are the chances your prospect will Google your name after they get home? What do they see? An outdated website, A blog that hasn’t seen an entry in over 6 months, a no-face no-post Twitter account, or possibly nothing at all? Social media profiles often appear near the top of the first page when you Google a persons name. Try it yourself, Google your name or any other friend or business associate. On some days I even post prospect related materials on my social media accounts right after the initial meeting, knowing that there is a very high chance that he or she will Google my name.
4. Make yourself available to your clients.
By posting periodic updates, sending direct messages, responding or commenting to activities of other social media postings, I make myself available to my clients. It is easy for my clients to find me, or information about what I am doing, on a social network they like or are familiar with. No more lost business cards or faded fridge magnets, my clients know when I am out of town or at my desk and it is easy to get in contact with me.
5. 100 names? Not any more.
Social Media creates a huge opportunity to identify what our clients and prospects may need. You can easily research prospects using social media and capture life events of your clients (change of job, moving, having a child, retirement etc.) and as a result you can better address their needs. You no longer need to come up with 100 names anymore – you have thousand of contacts with detailed information available to you.
Thank you for reading the inaugural onmaas blog post! We will continue to share our social media experience and how to make the most of it in the insurance industry. Our intention is that this blog and the onmaas system will help you address the needs of your clients through social media. Sharing our success and failures as well as promoting real-life onmaas features and functions related to these stories. Please bookmark this blog or add it into your RSS reader. Keep an eye out for our next blog which will be focused towards the onmaas concept and how it can be used by insurance brokers.
onmaas is designed to improve and simplify social media communication between corporations, advisors, clients and prospects. Within onmaas there are two account types; one for content creators and the other for content distributors.
